DFB GmbH & Co. KG, the commercial arm of the German Football Association, today announced a new license agreement for the audio-visual media rights of the German FA Cup “DFB-Pokal” in the MENA (Middle East and Northern Africa) region with Abu Dhabi Media for three seasons.

Starting with Round 2 of the DFB-Pokal being played on October 28th and 29th, Abu Dhabi Media will broadcast live matches featuring Bayern Munich, Borussia Dortmund and all other leading German clubs. This agreement grants Abu Dhabi Sports the exclusive rights to showcase all matches of Germany’s prestigious cup competition until 2028, bringing the thrill and unique atmosphere of the DFB-Pokal to football fans across the MENA region.

Kay Dammholz, Director Media Rights of DFB GmbH & Co KG: “We are delighted to partner with Abu Dhabi Media, a leading broadcaster with a strong presence in the region. This collaboration will give millions of fans in the Arabic speaking world the opportunity to experience the excitement, drama and passion of the DFB-Pokal. Abu Dhabi Media will feature the biggest matches free-to-air on its premium Abu Dhabi Sports channels 1 & 2 and will make available the entire competition and exclusive shoulder content via its ADtv App.”

Yaqoob Al Saadi, Head of Abu Dhabi Sports Channels, said: “Securing the broadcast rights to the DFB-Pokal further strengthens Abu Dhabi Media’s position as a leading destination for world-class sports content in the region. This agreement reflects our long-term strategy to partner with prestigious global sports organisations and to bring unparalleled access to our audiences.”

“The DFB-Pokal, with its rich heritage and competitive spirit, complements our growing portfolio of premium international rights and underscores our commitment to delivering the highest standards of sports broadcasting across all platforms,” He added.